TL;DR
Use this 3-step market research sprint to quickly size market demand and spot opportunity - complete with exact prompts and tools I rely on to do it.
Whenever I run brand audits, I end up buried in tabs - pulling market data, digging into competitor sites, chasing every signal to spot for uncontested space; white space no rival sees.
The process is slow. It's manual. And most businesses just don't have time for it.
No surprise, then: Gartner says 45% of failed launches stem from thin market insight.
Strategy without deep research? That's just expensive guessing.
So I built a faster (and 10x more effective) way to do it.
The 60-Minute Market Insight Sprint
This is the workflow I now use to replace days of manual research with one focused hour: (all prompts linked below)
1 / Market Sweep
What you'll get: A full executive summary + deep report.
How I run it: Manus prompt
Think of this as your research base camp - everything from trends to total addressable market to key players in one clean doc.
2 / ChatGPT Quick View
What you'll get: High-level summary of trends, unmet needs, and threats
How I run it: Paste Manus report into ChatGPT with a custom prompt
So you can instantly extract opportunities - without skimming 30 pages
3 / Map Open Space
What you'll get: Three whitespace angles your competitors can't see
How I run it: A ChatGPT prompt that turns insight into a whitespace matrix
This is where raw data becomes sharp positioning
→ Click here to grab the full prompt pack
Tool stack:
→ Manus - In-depth market research
→ ChatGPT - Analyze and synthesize information
→ Notion Board - Organize & tag insights
What this unlocks
- Deeper insight - Goes beyond surface trends and uncovers unmet needs and blind spots
- Sharper strategy - Turns raw data into positioning thats specific, relevant, and hard to copy
- First-mover advantage - Spots emerging whitespace before the rest of your category catches on
- Focus on what matters - Spend less time gathering inputs, more time shaping strategy, offers, messaging, etc.
- Confidence in your direction - Make strategic bets backed by real signals - not assumptions
So, if you're tired of guessing and want a clearer path to growth - consider blocking an hour next week, come back to this email, and run the sprint.
Trying it? Let me know what you find - I'd love to hear what patterns pop up for you.
P.S. Lately, many clients and friends have been asking how AI is changing the way be build brands, run strategy, and execute marketing. I'm leaning into that shift, and learning and testing A TON! What questions or topics would you love to see covered in a future newsletter? I'd love to hear.