Every brand strategist gets the same question when the project wraps: "Okay, now what do we do with this?" Six months ago, I finished a brand strategy engagement with an insurance firm - positioning, brand story, tone of voice, messaging architecture, personas, the works. And instead of the usual answer (hand it to marketing, hope it sticks), we tried something different. We installed the entire strategy as the operating context inside their AI tools. Now when they need a proposal intro, a...