TL;DR Airbnb's recent move: serve existing customers across the customer journey (airport pickups, grocery delivery, private chefs, and possibly flights) Most firms pour budget into lead gen while ignoring the revenue sitting inside their existing client base The probability of selling to an existing client is 60-70%. For a new prospect? 5-20% A simple customer journey audit can uncover adjacent services you're already positioned to offer - without writing a single new proposal Airbnb caught...