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Dani Kimble

The newsletter for brand builders & marketers


Weekly deep dives on AI, brand, and marketing

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May 07

My bet on the future of search / AEO

A bit of context before I get into it: Many of my clients have been asking me about SEO and AEO lately. What do AI Overviews mean for their content? Should they still be writing blog content? Is anybody clicking on anything anymore? Do the blue links still matter? Honestly? I don't have a definitive answer. Anyone who tells you they do is either selling something or hasn't been paying attention. But I've spent an embarrassing number of hours down this rabbit hole over the last year - reading...

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Apr 30

Your client wrote a better headline than your copywriter

Apr 23

Building AI employees for your marketing? Start here.

Apr 09

brand strategy is running their AI

Apr 02

The Difference Between a Marketing Plan and a Marketing Operating System

Mar 26

How Unilever's AI content doubled click-through rates

Mar 19

Why Brackets Work: A Marketing Lesson from March Madness

Mar 12

strong opinions win RFPs

Mar 05

the most expensive shortcut in marketing right now

Feb 26

the handoff problem costing you clients

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