May 07
My bet on the future of search / AEO
A bit of context before I get into it: Many of my clients have been asking me about SEO and AEO lately. What do AI Overviews mean for their content? Should they still be writing blog content? Is anybody clicking on anything anymore? Do the blue links still matter? Honestly? I don't have a definitive answer. Anyone who tells you they do is either selling something or hasn't been paying attention. But I've spent an embarrassing number of hours down this rabbit hole over the last year - reading...
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