The newsletter for brand builders & marketers who wear all the hats

Weekly deep dives on AI, brand, and marketing

Jun 05 • 3 min read

3+ months of content ideas in 30 minutes


Welcome to Azelie Studio's Newsletter - covering all things branding, marketing, and AI. First time reading? Subscribe here.

TL;DR: Your best content ideas are hiding in customer reviews, Reddit threads, Facebook groups, and industry forums.

Here's a simple AI system to find those pain points and turn them into content that your ideal customers actually find valuable.


It's Thursday. You need to post something.

You open a blank doc and stare at the cursor like it personally offended you.

Meanwhile, your customers are literally telling you what content they need.

In reviews.
In Reddit threads.
In Facebook groups at 2am.

Here's the thing: The internet is a goldmine of content ideas. You just don't have time to dig for them.

Your customers are frustrated.
They're confused.
They're curious.
They're asking questions.

And they're doing it publicly - in Reddit threads, Google reviews, Facebook groups, and industry forums.

Each question is a content opportunity. Each complaint is a blog post waiting to happen.

But who has 10 hours to scroll through Reddit.

AI does.


How to systematically find these pain points

1 / Use Manus.AI for deep customer research (15 min)

Input research queries like "[your target market + industry] challenges" or "problems with [your service]" into Manus.

It analyzes thousands of conversations across Reddit, forums, and review sites, giving you a report with the exact language customers use when they're frustrated.

One research session can uncover months of content opportunities.

2 / Build your Content Strategy AI Agent (30-min / one-time setup)

Create a Custom GPT or Claude Project that becomes your dedicated content strategist.

Train it with your brand voice, target audience, and business context so it understands how to turn raw customer research into content that fits your specific business.

This agent gets smarter over time as you feed it more data.

3 / Feed research to your agent for instant analysis

Paste your Manus research reports into your trained AI agent and watch it extract the top customer pain points, rank them by frequency, and suggest specific content pieces for each frustration.

The agent identifies patterns you might miss and uses actual customer language for headlines and topics.

4 / Turn each pain point into multiple content pieces

Each customer frustration becomes 3-4 different content pieces across various formats.

Example: One pain point like: "I don't know what to post" becomes a blog post, email template, social media guide and video tutorial on how to come up with content ideas.

Get the complete setup guide with exact prompts and step-by-step instructions here.


Your move:

Next week, block 30 minutes.

Run one Manus research session on your industry's biggest challenge.

Build your Content Strategy AI Agent using the setup guide.

Feed the research report to your new agent and you'll have 3+ months of content ideas based on real customer pain points - not guesswork.


I ran "small business marketing challenges" through this system last month.

One of the top pain points = "I don't know what content to create." (Meta, right?)

That single insight turned into this newsletter, plus three more you'll see over the next quarter.

Yes, we could get into the metrics of how this content strategy is working. But the strongest signal I'm seeing is the clicks to the guides and your replies.

...and sometimes, I turn your replies into the next newsletter. :) (no pressure, ha!)

So... let me know how this works for you. I love to hear it!



Still pouring budget into tactics and not seeing traction?

You're not alone. Most teams that reach out to us have tried:

  • Ads that spike traffic - but don't convert into customers.
  • Social posts that look busy - but blur together.
  • Email blasts that fill inboxes - but don't move the needle.

What's missing isn't effort or budget - it's the strategic through-line that turns scattered activity into compounding results.

That's why we zero in on two things: a crystal-clear strategy and the AI-powered operating system to help ship it.

Apply to work with us here.


Weekly deep dives on AI, brand, and marketing


Read next ...