​

TL;DR

• Custom internal tools used to cost $20K+ and take months going back and forth with developers - now you can describe what you want and watch it get built
• Claude Code lets non-developers build web-apps and AI-powered tools using plain English
• I built a synthetic customer chatbot in 22 minutes. Here's what that looked like...

I've been building things I have no business building...

A synthetic customer chatbot that pressure-tests my messaging. (headlines, subject lines, web copy, etc.)

A brand voice scorer trained on my brand voice and messaging guides.

A competitive analysis tool trained on everything I know about three competitors.

The tool that made this possible? Claude Code.

Here's what just changed.

A year ago, if you wanted a custom internal tool for your marketing team, you had two options:

1. Hire a developer ($15K-$50K, 2-3 month timeline, hope they understand what you actually need...)
2. Duct-tape together a Zapier/Notion/Airtable workaround that kinda works (I wasted hours on end here...)

Now there's a third option: describe what you want (in plain English) and watch it get built.

Claude Code is an AI coding tool from Anthropic. You tell it what you're trying to build - in regular words, not code - and it writes the code, creates the files, and builds the thing. ... and it actually works.

I'm not exaggerating when I say this will change what's possible for small teams.

Here's an example:

Last week I built a synthetic customer chatbot. (We've talked about synthetic customers quite a bit... well now it's in full operation mode)

Here's exactly how it went:

Prompt: Build me a simple web app where I can paste in ideas, content, copy, sales pitches / decks, etc. and get feedback from a synthetic customer. Use the buyer persona attached. (P.S. My personas are super detailed... the more detailed, the more context, the more accurate... )

Claude Code built: A clean chat interface where I can paste any headline, email, or pitch - and my synthetic customer responds with gut reactions, objections, and what would make her click (or bounce).

(Here's a screenshot of what it looks like...)

Now I'll use it for: Pressure-testing subject lines, landing page copy, proposal language, presentations, etc.

Time to build: 22 minutes (I had a 30-min window...)

No tutorials. No stack overflow rabbit holes. I described what I wanted like I was briefing a developer, and it just... worked.

What else marketing teams can build:

• Brand voice checkers - Paste in any draft, get scored against your brand voice guidelines in seconds
• Proposal generators - Trained on your past winning proposals
• Campaign brief builders - Input the basics, get a full brief in your team's format
• Onboarding guides - New hires ask questions, get answers from your actual docs

This is already happening.

I've talked to a handful of marketers experimenting with this over the past few weeks. From content calendars to case study builders, brand compliance checkers and more.

These aren't built by technical people. They're marketers who got curious and started tinkering.

The barrier to building custom tools just disappeared.

I'm not saying you need to learn this tomorrow.

But I am saying: if you're involved in any aspect of branding or marketing, now is a good time to pay attention.

The brands who figure out how to build their own tools - trained on their own data, designed for their own workflows - are going to operate on a completely different level than everyone else.

If you want to get started building a web-app of your own, take Claude Code on a test run.

Be specific about what exactly you are looking to build, and know it likely won't be perfect from the first prompt. BUT, the more context you feed it, the greater the outcome.

That's all for today :)

Dani

​ Your competitive edge isn't better AI prompts - it's having a brand strategy your AI can actually execute. Most companies are throwing random prompts at generic tools - feeding them scattered docs and hoping for something "on brand." We do it differently: we build your brand foundation first - codifying your positioning, messaging, story, and voice into a living system your AI understands. The result? Your AI stops acting like an intern and starts performing like your most reliable marketing teammate. Your team creates content that sounds more like you, moves 3x faster, and never needs another "does this feel on-brand?" review. Because when AI knows your brand as well as you do, consistency stops being a struggle - and starts becoming your unfair advantage. → Apply to work with us here.

​

​

​Unsubscribe · Preferences - Azelie Marketing​