TL;DR:
- Many businesses are losing their brand voice to generic AI outputs (and customers notice)
- The fix: Build a 1-page Messaging & Tone of Voice Guide that trains AI on YOUR specific brand
- Easy to create, saves hours weekly, keeps your brand consistent across all content
- I'll show you the exact 4-step process to build yours today
Most businesses I talk with are using AI for content creation now.
They're saving time, shipping more content, staying visible.
But here's what's happening:
Their brand voice is disappearing into a sea of generic AI-speak.
We've covered this topic before... but I'm seeing it more and MORE!
You know the signs:
- "In today's fast-paced digital world..." 🤖
- "Absolutely! Let me help you with that! 🚀✅"
- That polished-but-soulless tone that could belong to literally any business
- The subtle feeling that your content doesn't sound like YOU anymore
Last week, an insurance agency forwarded me their competitor's email campaign. Then they forwarded their own.
Same structure. Same tone. Same energy.
Different companies. Identical voice.
Dark times. 🌪️
The shift that makes AI work for your brand, not against it.
Strategic, AI-forward businesses aren't using AI raw.
They're training it first.
Not with complex prompting gymnastics. Not with expensive custom models.
In this instance, with a simple, 1-page Messaging & Tone of Voice Guide that captures their brand DNA and feeds it to AI before every single prompt.
The result? On-brand AI outputs.
Here's the framework I've been testing:
→ Content Archaeology: Dig up 15-20 pieces of your best-performing content from the last 12-18 months. The stuff that made clients say "this is exactly why we work with you."
→ Pattern Recognition: Feed those samples to AI and have it extract your linguistic fingerprint - the words you use, the rhythms you follow, the things you'd never say.
→ Guide Creation: Turn those patterns into a 1-page reference doc that becomes your AI's north star for every piece of content.
→ Human Polish: You stay the editor-in-chief. AI gives you the first draft, you add the soul.
The Quick Voice Guide Build
Here's what I've been testing with clients to create their voice guides.
Step 1 / Gather Your Greatest Hits
Pull 15-20 pieces of content that performed well. Blog posts, emails that got replies, social posts with high engagement. Don't overthink it - if it worked, it counts.
Step 2 / Load Into Your AI Workspace
Create a new project in Claude or ChatGPT. Upload all your samples. This becomes your brand's training ground.
Step 3 / Extract Your Voice DNA
Use this exact prompt (copy and paste it):
"Analyze these content samples and create a 1-page Messaging & Tone of Voice Guide. Include: 1) Our voice characteristics (how we sound) 2) Language patterns (words/phrases we use and avoid), 3) Tone spectrum (professional to casual, serious to playful), 4) Formatting preferences, 5) Three 'We always...' statements, 6) Three 'We never...' statements. Make it specific enough that someone could recreate our voice from this guide alone."
Step 4 / Refine and Deploy
Review what AI extracted. Delete what feels off, amplify what's spot-on. Save this guide and include it with every AI content prompt going forward.
The magic phrase that changes everything: "Use the attached voice guide to write this in our brand voice."
Simple. But it works.
Let's wrap this up...
AI isn't going to replace your brand voice. But it might dilute it to nothing if you're not intentional.
The companies winning with AI aren't the ones using it most. They're the ones using it best.
They've figured out that AI is a writing partner, not a ghostwriter. It needs training. Context. Guardrails. Your voice guide becomes the operating system that makes AI work FOR your brand, not despite it.
So here's my challenge:
Block 30 minutes this week.
Build your voice guide.
Test it on your next piece of content.
Then hit reply and tell me: what surprised you about your own brand voice when AI held up the mirror?
Because here's the thing about brand voice - sometimes you don't know what makes you unique until you see it extracted, documented, and reflected back. And that awareness? That's when your content stops being noise and starts being unmistakably yours.
See ya next week,
Dani